At Jukwa, our team provides strategic advisory, business planning, investment analysis and media consultancy services across Europe, Africa and the Middle East. But where did the name Jukwa come from, and how do you pronounce it?
Jukwa, pronounced Joo-kwah, is a Swahili word meaning platform. It can mean a podium from which a leader gives a speech, or a raised platform used to gain a better view.
We chose the name for two reasons.
- In media, broadcasting and online video, the systems used to deliver content to audiences are often known as platforms.
- A platform also gives perspective. It allows people to rise above immediate detail, see the wider picture and make better decisions.
Our connection with Africa runs deep and long. Many of our projects, colleagues and clients are based across the continent, and we remain committed to supporting its continued development. As part of that commitment, a minimum of 5% of Jukwa’s profits is directed towards projects in Africa, including initiatives supporting vulnerable children and young people.
Our logo shows an African eagle soaring above stylised mountains which, if viewed carefully, spell out the name Jukwa. The eagle symbolises perspective, vision and the ability to rise above immediate challenges to see the bigger picture. Those principles remain central to how we work with our clients today.